I have been reading a number of blog posts recently about how to promote your novel in the most effective way and it has become clear that most people think you need to have a Facebook page. I have put this off for a long time because, to be honest, I don’t really like Facebook. I’ve had a personal profile for some years but haven’t really engaged with it and when I became a teacher, I decided that was definitely for the best and deleted my account.
Fast forward a few years to when I started writing and after reading up a bit, I realised I would have to have at least three ways for people to get to know me. I set up my Twitter account and took to it like the proverbial duck to water. I set up this blog and I absolutely love writing it every week and watching it grow. Then there was Facebook. I reactivated my account and invited a few select family members and friends to join me, which they did without hesitation. But soon though, my timeline was filled with so much stuff that was really of no interest to me that I was left feeling full of regret. I realised once again, that I just don’t like Facebook so what was I to do? At this point, after a lot of moaning about it, my daughter showed me how to set up a page. I then left it unpublished for more than six months, still unsure what to do with it. Until yesterday when I started playing around with it. I still have a long way to go but I’ve looked at the Facebook pages of a number of authors to see what they do and now feel more confident about making this page into something useful in the longer term. So this week, I’ve decided to share what I’ve learnt so far in the hope that it helps any other new writers out there to set up their own page.
1. Setting up the Page
First of all, you must have a personal account on Facebook in order to create an author page. At the top of the screen, next to the security lock symbol, there is a down arrow which gives you the option to create a page. Once you have clicked on this, you should choose ‘Artist, Band or Public Figure.’ Then choose ‘Author’ from the drop down menu, type in your name and click on ‘Get Started.’ You will now have a basic author page. The link to this page will show up on your personal ‘Home’ page on the left-hand side. You can move its position by clicking on the cog to the left of it and then dragging it up to greater prominence.
2. Adding a Cover Photo
This is as simple as clicking in the Cover Photo area and uploading a photo. If you’ve done this on Twitter or on your website, the process is much the same. You should add a photo of the cover of your book here of course and although I’m not yet published, I have had a provisional cover since day one so I have uploaded this photo there. In the past, you used to be able to insert a ‘call to action’ here for potential readers but Facebook have recently changed the rules so now you can’t do any overt marketing which begs the question, what is this all for? Aargh! Still, I quite like that. Facebook wants you to keep detail like that in your About/Bio section and perhaps that’s fair enough. If you go to Settings at the top of your page, you can fill in all kinds of details about yourself. Don’t forget to include your website! I have asked people to tell me what they think of my cover and pinned that post to the top of the page to try and draw people’s attention to it.
3. Sharing Posts on Twitter
This one took me quite a while 🙂 If you go here you will be able to link your page to Twitter so that when you publish a post to Facebook, it automatically posts it to Twitter. I have also added the Facebook Like widget to my website (over on the right) so that readers can link straight to it and it shows who has liked my page as well. In addition to this, you have to enable Facebook in your ‘Publicize’ settings when you write your posts. This means that this blog post should now appear on my Facebook page. I hope that this will trigger a tweet as well but only time will tell. If it all works, I’ll let you know next time. If not, I’ll give you an update on what I had to put right!
In the meantime, do have a go at setting up your own page, especially if it’s something you’ve been putting off. It’s not that difficult but I won’t know for a while if it’s useful. Please do let me know if this works for you and tell me of your successes in the comments below. Thank you all for reading. Have a good week 🙂