I returned from my first ever writing conference yesterday evening, completely exhausted and with a bit of a brain overload from all the information I had taken in over the two days I was there. The main feeling I had afterwards though, was a sense of utter contentment from having been amongst like-minded, lovely writing people for a whole two days!
Naturally, I want to share with you some of the things I learnt over the weekend and today’s post is going to tell you about a few tips I picked up from the sessions I attended on the first day of the conference.
The Chemistry of Reading – Arousing your Reader by Nikki Logan, President of RWA Australia
Nikki gave a fascinating talk about this topic (she has even written a book all about it here). Nikki explained that people are becomingly increasingly addicted to experiences that arouse them and we are conditioned as human beings, to seek out this arousal again and again. A good example of this is when you read a good book and don’t want it to end. When it does end, you may experience what’s called ‘A Book Hangover.’ Women, in particular are experiential and seek the emotional experience that a good romance story can offer so if they read one good book by an author, they will go and look for others so that they can repeat the experience. Nikki explained that as writers, we need to write characters that the reader can connect with, giving them experiences that the reader can respond to. This is why a series of books by the same author can be so successful because the reader keeps coming back for more because they have come to care for the characters.
Self-Publishing Trends and Revelations – Alison Baverstock and Hazel Gaynor
This session revealed a number of interesting statistics. 65% of self-published authors are female and 60% of them are between 41 and 60 years old! That made me feel quite young 😉 In addition, 76% of them have an undergraduate or postgraduate degree. From her research, Alison suggested that most people choose to self-publish through a desire for control over the whole process from beginning to end. 59% of people surveyed used a professional editor. Some people were surprised at how low a figure that was. The average cost of self-publishing a book was £1,500 with most of that being spent on editing, formatting and a professional cover design.
Going Solo: Publishing and Marketing an E-Book – Ian Skillicorn, Corazon Books
This excellent session was full of good tips so I can only pick out a few points here. I wasn’t aware that e-books don’t need an ISBN to be published on Amazon and as they have 91% of the UK market, it is simplest to just publish with them to start with and keep outlets like Apple, Kobo, Nook and Smashwords for further down the line.
Ian suggested that although you should have a marketing plan in place before you self-publish your book, you shouldn’t do any publicity until it’s out so that readers can click on it and buy it at once. He said that book bloggers should be contacted about a couple of months before the book is going to be out.
These are just a few of the things I learnt whilst at the Conference but there were so much more and I know this will all be invaluable as I continue on my path to publication in the coming months. I’ll be back next week with my highlights from day two. Thanks for reading and as always, I welcome any comments or indeed, questions.