Choosing and working with a Book Cover Designer

Nashville Book CoverAlmost as soon as I started writing my debut novel ‘From Here to Nashville’ last year, I had a strong idea in mind of what I wanted the cover to look like. As it’s a contemporary romance with a country music theme, I knew it had to have a guitar in there and something to suggest it was a love story but at that point, that was really all I had come up with. I found a photo on one of the stock photo sites that I liked, paid for it and downloaded it. My daughter helped me insert some writing on to it and lo, my provisional cover was born. Regular readers will be familiar with it and I have also asked friends and followers on Facebook for their view of the cover. I didn’t get many replies but those that did reply said they liked it.

However, one of the pieces of advice I picked up early on is that your cover has to be brilliant, especially if you’re going to self-publish and as much as I still like my own cover, I have known for a long time that it wouldn’t compare to a professional cover design. So, I started building a list of potential cover designers very early on. ‘Where from?’ I hear you cry! Well, one place I began to find the same names appearing was on Joel Friedlander’s ‘The Book Designer’ website, where every month, he holds an ebook Cover Design Awards ceremony. Here’s the link to last month’s:   I watch out for this every month because I love looking at all the covers and reading his comments about them. It is a very rare thing for a self-published cover to receive praise but they do sometimes and you can see what things he thinks they have done particularly well. I noticed over the months though that the same design companies came in for regular praise and I started bookmarking these companies for the time when I might need them.

In addition to this, whenever I noticed a book with a good cover, I would check the first few pages to see if the cover designer was mentioned and if they were, I would bookmark their company. I looked out for recommendations from others and read articles with interest about people’s experiences. So when the time came for me to choose a cover designer, I already had a good list of about 6 companies to choose from.

The next stage was finding out how much they would charge. Unfortunately, I am finding that self-publishing can come at quite a high cost and therefore, getting value for money is really important. I am obviously happy to pay for professional work but there is a limit for everyone and if, like me, you don’t really even have a budget (!), every penny is going to be important. What I found is that the larger companies wanted me to sign up to a package, typically priced at around £250 for just an ebook cover. This seemed like a lot of money to me for a service that didn’t look very personal. I wanted to work with someone that I could build a relationship with, as I thought that would be very important if they were to stand any chance of understanding what I want from my cover. This was why I didn’t choose the company 99designs.co.uk in the end, even though they are priced very competitively. I came across the site via a recommendation from The Writers’ Workshop because one of their writers was holding a contest for the design of their book cover. It is a clever idea in that you submit your brief, choose how much you’ll pay and then designers submit their designs to your contest and you choose the one you like the most after 7 days. I just didn’t feel that this was personal enough for me but it might work for you so you should take a look if you like the sound of it.

After a fair bit of research then and keeping my ear close to the ground for over a year, I came back to a design company that I had bookmarked right at the very beginning. We exchanged emails a few times to clarify what I was looking for in the broadest sense and to finalise the price and I started working with them last week! Since then, I have filled out a very detailed questionnaire, which asked me very searching questions about my story, things like genre, setting, themes, tone, point of view, key words and target market. I have also been able to upload a file of images I have put together containing ideas and inspiration about my cover, as well as my synopsis. The hardest bit was specifying what I think is good design and what I think is bad design, with examples from Amazon. That took me absolutely ages! It was also hard to explain which sort of reader I feel would read my book in answer to the question, ‘Perfect for readers of….’ It probably took the best part of last week for me to answer the questions and upload my files. Now it’s on to the design process which will allow three rounds of revisions and be final by 17th September. The cost for the ebook cover is £149 and I have the option to go back for a print cover later if I need it. I know you want to know who the company is but I’m going to hold on to that information until the design is ready. When it is, you can tell me what you think and I’ll tell you who they are so do keep checking back and in the meantime, keep looking at other people’s covers for inspiration 🙂

Thanks, as always, for reading and let me know in the comments below, if you have any questions you’d like to ask.

 

 

 

 

 

 

© Julie Stock and My Writing Life, 2013 – 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Stock and My Writing Life with appropriate and specific direction to the original content.

10 thoughts on “Choosing and working with a Book Cover Designer

  1. Thanks for sharing the process of choosing a cover design for your book. I would have to say I rather like the cover you have made already. It will be interesting to see what the ‘professionals’ come up with and to compare the two.

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  2. Great post, thanks! I’ll have to bookmark this ready for when I get to this stage! 🙂 (and honestly, I thought the cover you made yourself was professionally done, as Norah mentioned, I’d be interested to see what the designers come up compared.)

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    • I’m glad you found it helpful, Jenny and thanks again for the lovely comment about my cover. It will be interesting to see what the designers do but I think for the first time as well, you want to make sure that all the formatting and typography is absolutely correct. I’ll keep you posted 🙂

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  3. I agree with Norah – I think your own design is great. The only thing I would say is that, to work, as a thumbnail on Amazon, which is all important, the lettering would need to be bolder, and also the hearts more in evidence, as it’s a romance. Looking forward to seeing what the professionals come up with – sounds like they provide a really good service!

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    • Thanks, Terry. Yes, it’s things like that that you need a professional for, I think and I’m really looking forward to seeing what they come up with. Will post again when they do 🙂

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  4. Fascinating to realise how much research you’re putting in behind the scenes, Julie. Like the others, I thought your original cover looked very professional and I’m now looking forward to seeing what the real professionals come up with!

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    • Thanks for reading, Janice. Yep, there’s a lot to do and it’s all new to me! But it is great to be in control of your own destiny, in a way. Thanks for your kind comments about my own stab at the cover, I still love it but it’s not my forte and I think it’s important to recognise that. I am looking forward to seeing what the designers do too! Part 2 to come 🙂

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