September Brings a Fresh Challenge

My Indie Writing Life

I’m going to be trying a different format for my posts from here on, making them a bit more like a diary of what I’ve been up to between posts. I hope you find it useful 🙂 You may also have noticed that I’ve changed the title of the blog – it seemed like as good a time as any!

 

 

Writing

This is what I imagine Sam to look like *swoon*

The good news is that, as promised, I started editing Sam’s Story this week, one of the sequel novellas I’ve written to From Here to Nashville. I don’t really enjoy editing as I may have mentioned before (!) because I find it much harder than writing the first draft. When you’re writing the first draft, you can let your imagination run wild but once you get to the second draft and you already have a story in place, it becomes much harder to make changes without it having an impact on lots of other parts of the story.

This was the first book I wrote in third person so it was always going to be a challenge for me and I sent this one in to the RNA’s New Writers’ Scheme for its first read in 2015, two whole years ago now. My writing has changed a lot since then, improved even and so it is hard to deal with some of the simple mistakes I was making back then. For example, head hopping, where you switch from one character’s point of view to another’s right in the middle of a scene, making it unclear who’s talking. My RNA reader mentioned this and so did one of my beta readers so I didn’t have to wonder about whether they were right – if more than one person mentions it, it’s clearly an issue and you just have to accept it. And for the most part, it wasn’t actually that hard to deal with but I was annoyed with myself for having done it. However, I think I have moved on from this now and will be able to spot it more easily in the future.

The hardest thing to deal with has been the fact that, as always in my happy ever after world, my characters fall in love far too quickly. As Sam is only just getting over the loss of Rachel to Jackson, it’s important that he doesn’t come across as shallow when meeting someone new, and perhaps falling in love on the rebound. This means that I have to make it all take a bit longer – I have this problem all the time – and in having to do that, I have to change lots of other things as well.

Unfortunately, what I find when I reach a difficult point with editing is that I just stop doing it altogether. It’s simply too hard and I will never be able to master it, is what I tell myself as my excuse for not doing it. I have been trying to do an hour a day but honestly, by the end of the first week, I have the attention span of a gnat and I’m starting to get very frustrated with myself. I’m forcing myself to stick with it because I want to get it finished but it really is proving hard!

Upcoming WI Audition

The other thing I’ve been working on this week is my 15 minute talk for my WI audition next Saturday. They are very strict about timings and I won’t have a full 15 minutes so obviously, I can’t do the full talk I would normally do. I started off by paring down my usual talk about my self-publishing journey to the bare bones confident that this would be more than enough. Then I practised saying it out loud using a stopwatch only to find that I had the grand total of just three minutes! So I have spent the whole week adding content back in – this was only supposed to be a flavour of the talk, not the whole thing! I have now reached seven minutes and I am desperate to get to 10 but I can’t think what else to put in. I never thought I would struggle to find words 😉 Anyway, I will have to plod on as best I can and finish it because the audition is next week and I want it to go well of course.

Marketing

I have been experimenting with Amazon ads again this week for From Here to Nashville with some success but it’s not been brilliant. It is a constant challenge to keep the momentum going with sales of both books really and I feel that I am now approaching the end of the peak for The Vineyard in Alsace so I need to think carefully about what to do next.

Social Life

I am looking forward to another meeting this week of my Society of Authors group, where we’ll be discussing the topic ‘What Makes a Good Story?’ I will also be attending my first RNA AGM this week now that I am officially an independent member. The meeting also includes a talk by Julie Cohen on Pacing and how not to let your reader get bored, which I’m really looking forward to as Julie is always interesting and helpful. I’m travelling down to London with another RNA friend so it will be good to catch up and be writerly for an afternoon 🙂

Freelance Work

Finally, I started a proofreading job this week for an author who writes courses on Teachable and who contacted me as a result of seeing my name in connection with the Open Book festival. It’s funny how you make these connections quite out of the blue but I’m very glad I did.

 

Thanks for reading. Please do leave me a comment if you’d like to talk about anything I mention in the post. It’s always good to chat 🙂

An Eventful Summer in my Indie Author Life

As always, it has been a busy time since my last post. I have an update about the talk I gave at my first literary festival which took place at the end of July; news of how book 2, The Vineyard in Alsace, continues to do well; progress with book 3, and finally, what I have coming up.

Open Book Literary Festival, Hitchin

It has been a bit of a while since my last blog post because I have had such a busy summer in my writing life. As I told you then, I was going to be taking part in my first every Literary Festival in Hitchin, near where I live. Before the event, I was incredibly nervous, not knowing whether anyone would turn up for my talk about my self-publishing journey. Well, the day dawned and it was rainy, just for a change. Our festival was mostly indoors but it would have been nice to have a bit of sunshine! Still, my talk was a great success with lots of people attending and a knowledgeable, interested audience who asked good questions.

We had a good turnout for our first ever festival and I spoke to a lot of people on the day. I definitely noticed an impact on my ebook sales afterwards too, and it looks like we will be doing the festival again next year. So all in all, a good thing to have done to raise awareness of my books. And look at this lovely cake made by Carol Deacon especially for the occasion!

 

The Vineyard in Alsace

My second book continues to sell well and if you are a regular visitor to my Facebook page, you’ll know that I’ve had some wonderful guest posts and interviews over the summer. First of all, I was on the lovely Tara Greaves’ website in her excellent A Look Behind the Book feature. You can read it here. Shortly afterwards, Tara posted a glowing review of my book on Amazon, which I was delighted with:

A story that warms you, like sitting outside in the late evening sunshine

More recently, I was on Linda Hill’s blog here, with a post about why I write Happy Ever After endings. I got a lot of feedback about this post because I think it struck a chord with a lot of readers. One of my writing friends even chose this theme for his MA in Creative Writing! Linda has also very kindly offered to read my book so I’m looking forward to reading her review sometime in the near future when her TBR pile has gone down a bit!

I also heard this month that my book is going to be featured in Living France magazine’s October issue as a result of me sending a paperback copy to one of their editors for review. I have absolutely no idea whether they liked it but I’m keeping my fingers crossed! I’ll let you know when I find out.

I had another milestone with The Vineyard this week when I woke up one morning to find my book in the top 100 Holiday fiction list on Amazon. It’s still hanging on in there for the moment, which is wonderful to see.

Book 3

Once the LitFest was over, I had to knuckle down in my writing cave to finish the first draft of my third book by the deadline of 31st August. It was a bit touch and go at times but eventually I did it and sent it off to the RNA’s New Writers’ Scheme for its first professional read. By the time I got to the end, I honestly felt it was the best first draft I’ve ever written but only time will tell! It will be interesting next year when I’m no longer a member of the NWS and I will have to find someone else to fulfil that function. I will be a fully fledged Independent Author member by then and will have to find my own way with that first assessment of each manuscript. There are no shortage of people offering that service but they want a lot of money for doing so. Anyway, that’s something for another day 🙂

Coming Up

Next week, I will begin editing (I will, I will) the follow up novella I wrote for From Here to Nashville some time ago. I have booked this in with my editor so I really can’t afford to put it off any longer. Anyway, I do want to get on with Sam’s story now because I hope to publish it before the end of the year – ambitious, I know. Ideally, I would get it off to my editor before book 3 comes back and demands my attention. When it’s ready to go out, I have a plan for its launch that I’ll be looking for people to get involved with so keep an eye out for my next post!

 

I think that’s all the news for now, and is probably quite enough to be going on with. Do leave a comment here on my website if you’d like to or alternatively, contact me on Facebook or Twitter. Thanks for reading. And if you’ve recently read either of my books, do please take a moment to leave a review – they’re so important for indie authors especially 🙂

 

A Month of Milestones

When I wrote my last post, some time ago (ahem!), I told you all how pleased I was to have found out that I was eligible to join The Society of Authors as an ’emerging author.’

Since then, I’ve attended a couple of meetings of my local group in Hitchin and as a result, I am now going to be taking part in the first ever Open Book Literary Festival in Hitchin on the 29th of this month. I will be giving a talk entitled ‘My Journey from Complete Beginner to Self-Published Author – How and Why I Self-Publish my Contemporary Romance Novels’ and my books will also be on sale that day to festival visitors. I am both very excited and frightened to death by the prospect of giving a talk at a festival but I have to start somewhere and I’m really glad that I’ll have the opportunity to fulfil this milestone.

In the run-up to the festival, there’s going to be lots of publicity:

  • we’re on the SoA website as an event!
  • We’re going to be on display in Waterstones in Hitchin in their local authors window.
  • We’re going to be featured in Writing Magazine and also in lots of local press.

In the course of trying to arrange for my books to be available for Waterstones to order directly if anyone asks, I found that my first book, From Here to Nashville, is actually available on their website already! Who knew? However, The Vineyard in Alsace is not there. Both my books are listed on Nielsen and I’ve had orders for the first one through Gardners, one of the two main book distributors so I’m just trying to join up all the dots to see if I can make this happen for my second book too. All in all, it is going to be an exciting time. If you are in the area or nearby that day, please do come along – it would be lovely to have some support in the audience. Tickets are available here.

*****

I have just come back from a lovely holiday in Menorca, during which I really felt like I got away from it all, even though I took my computer with me and we had Wi-Fi access. I took my laptop mainly because I needed to carry on writing my next book whenever possible. I have reached a real sticking point with it around about chapter 10/11 and despite rewriting several times, I’ve just not been able to move forward. I spent a lot of time talking over the issues in the book with my husband on holiday and that did help to clarify the story. I was just about moving on when we came home again! I really need to maintain that discipline as we go through this month and next to get my book finished if I can.

The pressure behind this happening is because I have to submit it to the RNA’s New Writers’ Scheme by the end of August and I value the feedback I get from that report so much that I really want to meet that deadline. This is especially important this year because… drum roll please… I will be graduating from the NWS this year to become an Independent Author of the Romantic Novelists’ Association. My second book, The Vineyard in Alsace, has done so well that I have now met all the criteria in terms of books published, sales and profits, that I am eligible to leave the NWS behind. I am so proud of this achievement that I have reached all by my own effort and although I will be sad to leave the NWS, I will be very honoured by my new membership status.

This is yet another milestone for me, along with the fact that my second book has now sold more copies in just over three months than my first book has sold all together (although I’m still very proud of Nashville too). I have to confess to being a little obsessed by the data on my Kindle Publishing dashboard (the other reason I took the laptop) but it’s so satisfying to see those sales rising every day! Last month was incredible with my sales reaching dizzying new heights and there’s even been a knock-on effect with extra sales of Nashville, the like of which I haven’t seen since I first published it. I did also try my hand at a couple of Amazon Ads for Nashville which I believed helped things along. I have thought about doing a free deal but I just can’t bring myself to do this so I’m always exploring various book marketing ideas to keep those sales coming in.

I’m looking forward to seeing what July will bring in my writing life and will report back on that next time! I have a couple of lovely romance authors being featured on my blog this month as well. Firstly, Helen Pollard on the 16th, who was my very first guest on my Author Spotlight feature many moons ago, and then Karen King on the 23rd. I’m looking forward to sharing their news about their new books with you. Until next time, thanks for reading 🙂

One Month Since the Publication of Book 2

As I’m writing this, it has been a month since I indie published The Vineyard in Alsace, my second full-length novel. It has been a really good month with sales reaching higher than those for From Here to Nashville in its first month two years ago. While I’m really pleased about this, of course, I wish I knew how it had happened so I could do more of the same!

I’ve been a guest on some lovely blogs again but no more than last time, although perhaps the reach of those sites is greater than the ones I guested on last time. I have tweeted here and there about my book but I hate the idea of constantly tweeting about my book so it hasn’t been very regular. I’ve taken part in the RNA’s weekly hashtag on Twitter though which leads to an incredible amount of RTs from the generous members of the group so that has probably helped somewhat. I haven’t written a blog post myself in the past month so that can’t be it! I have shared my Facebook Author Page posts a bit more to my personal timeline and I also tried boosting one of my posts for a while. I have also sold some of my paperbacks independently but not that many. I’m starting to get a few reviews in now but again, not that many yet. I did get into the top 10,000 ranking on Amazon, which was a lovely feeling.

So I am at a loss as to what is helping the book to sell so well. It is only for sale on Amazon at the moment so I guess that Amazon’s algorithms must be doing something for me. It may be them showing my new book to readers who have bought Nashville and perhaps that’s leading them to buy The Vineyard in Alsace as well. It’s tempting to say, whatever it is, I don’t care as long as it’s selling. But you can guess that I’m not going to. I’ve been giving it all a lot of thought, as you can tell. Conversely, sales of my first book have stopped dead, which is understandable but still makes me feel sad. I recently updated the back matter in From Here to Nashville to include the detail of my new book and I think it might be time to put Nashville up for a Kindle Countdown free deal. At last, all those articles I’ve been clipping about running a free book promotion will come into their own!

My prime reason for doing this would be to try and get more reviews for From Here to Nashville. It’s said that when you get to 50 reviews, the Amazon algorithms kick in somehow and start to promote your book more for you. Whether this is actually true, I don’t yet know but I’d love to get more reviews anyway. I have 30 at the moment and have been stuck there for a long time – if you’ve read From Here to Nashville and haven’t yet reviewed, please go and write one for me now! Just click here.

So I’m going to spend some time doing some research into the best approach to running a free deal on Amazon. Then I’ll upload the new version of From Here to Nashville and see what happens. In the meantime, I shall keep my fingers crossed that the good sales continue. If you haven’t bought your copy of The Vineyard in Alsace yet, you can get your copy here. So many people have told me that they read it in one sitting, they were enjoying it so much so you might like to go and see what all the fuss is about!

Thanks for reading and do leave me a comment if you have any advice from running your own Kindle Promotions. All advice gratefully received 🙂

Publication Day #2 and Lessons I have Learned!

thevineyardinalsacePublication Day of my second novel The Vineyard in Alsace has come at last and I have managed to co-ordinate the Kindle and the paperback versions to be published at the same time, something I didn’t quite achieve first time round. As regular readers will know, this book has been a long time coming but it’s here now, indie published again, and I couldn’t be happier.

Some of you may have read my interview with my good writing friend, Susanna Bavin which was posted this weekend. Sue has been such a good friend to me, always cheering me on and boosting my confidence. I am truly grateful to her for her support. If you haven’t seen the article, do pop over and have a read if you can.

On Friday 10th March, I will be appearing on the French Village Diaries website, talking about my love of France, which I am really pleased about. It’s so lovely to discover a new website dedicated to some of my favourite things. So if you like all things French as much as I do, don’t forget to pop on over and have a look. Jacqui will also be posting a review of my book a couple of days later so look out for that. You can always get your own copy now though, if you can’t wait! Just click here.

Next weekend, I will be on fellow romance author, Abbey MacMunn’s blog, talking about the inspiration behind The Vineyard in Alsace, and the Monday after, I will be on my friend, Sam Russell’s blog, talking about how I came to write a book about a vineyard from the rustic viewpoint! I have another couple of guest blogs coming up in the near future as well but no dates for those as yet.

Amazingly, it has only been seven weeks since I first spoke to the designer and proofreader I used this time round because, as my book was already edited, it was pretty much ready to go into the final phase. However, I have learnt a few lessons since last time and I thought it would be good to share them with you.

  1. In retrospect, it would have been better to get the proofreading done and out of the way before engaging the designer. This is because when you come to sort out your paperback version, you can’t get the number of pages of your book until you upload your final mansucript, and your designer needs this for the width of the book spine. It may sound obvious to some people but if I came across this last time, I’d forgotten!
  2. If you have a foreign language in your book, like I do, and you want your proofreader to check it, make sure the one you want to use is available by speaking to them a couple of months before. By the time I spoke to my original choice of proofreader, she was all booked up. To be fair though, I hadn’t planned this very much in advance so I didn’t even know two months before that I was actually going to indie publish again. I found another wonderful proofreader but she was very honest in telling me that she wouldn’t be able to check the French. I got round the problem but it’s a lesson learned for the future.
  3. As many of you will know, I write in Scrivener which is so great in terms of generating a .mobi file. It also generates Pdf files which can be uploaded directly to CreateSpace but I really couldn’t work that out last time so I uploaded a Word document instead. This time, I was determined to do the Pdf to save some time. However, a Pdf is like a photo of your file and you can’t adjust things, like empty lines at the top of the page or widows and orphans. I have reviewed my file using CreateSpace’s online reviewer tool (when it finally decided to work for me) and it looks acceptable but with hindsight, I wish I had just gone for the Word option. A proof copy is on its way to me and if I really can’t stand it, I will swap the files over. All this adds to the time it takes to do everything, of course!
  4. I put my book up for pre-order again as I did last time and was surprised to see that I can now see a report at any time on just how many pre-orders I’ve got and how that compares with last time. There’s a lot of talk about whether it’s worth putting your book up for pre-order and my conclusion is that it is worth it. It generates a bit of a buzz and a sense of expectation and even if you don’t sell many, at least you can see sales coming in 🙂 I’d be interested to know what you all think about pre-orders from a sales point of view and as a reader? Is it a Marmite situation or do you think it doesn’t matter either way?
  5. The other thing that I did last time was to create a book trailer using Stupeflix. I think a book trailer is a good thing to do but crikey, it’s so time consuming! I’ve looked at a few other software programs like Animoto for example but didn’t find them any easier so the date for the book trailer is TBC 😉

And so, there it is. All in all, it has been a bit of an easier ride this time round but it’s amazing how much you forget in two years. I really do hope to publish my FHTN novella this year so I hope it will all remain fresh in my memory till then!

Thanks for all your support and to everyone who has bought my book especially!

Moving on after a tumultuous year

dscn2089Well, I knew I hadn’t been blogging as much as usual but I was still surprised to see how long it actually was since my last post on this site. Last year knocked me for six in many ways, as I’m sure it did a lot of other people. I’m not just talking about the obvious stuff but personally and professionally as well. This had a knock-on effect on my writing and I feel I’m only just coming out of that funk…

So what’s happening? Well, my second book has been finished for a little while now and I sent it off to some more publishers to see if there was any interest. I first sent it out in December 2015 and had some responses but no-one wanted to go the whole hog. I then spent a fair bit of time trying to find an editor I could afford, to help me with the necessary rewriting. That took me till June of last year and I worked on it all the way through the summer with her, finalising it at the end of September. I then dithered about a bit, wondering whether a traditional contract was really what I was looking for. In the end, I did submit it again but I still wasn’t really sure that it was what I wanted. I have heard back from some of those publishers but I’m still waiting on one other and I feel that if I haven’t heard by now (nearly two months later), it’s most likely not going to be good news. If the answer is ‘no’ once more, I really am going to get on and self-publish. I recently finished my accounts for last year and I realised that sales of my first book would qualify me as an independent author of the RNA if I had only published two novels! I was almost there for the Society of Authors as well. So, it’s time to crack on, I think.

In the meantime, I have started work on editing my follow-up novella to From Here to Nashville, as well as beginning the first draft of my third book to submit to the RNA later this year. I still have lots of writing plans but the hesitation over whether to self-publish or whether to seek a traditional contract made last year disappear all too quickly for me. Part of the problem with self-publishing, as so many of you reading this will know, is that it costs a fair bit of money to do it properly and as I left my permanent teaching job at the end of 2015, I didn’t have much money to throw around for most of last year. However, I did have regular work all year as a supply teacher, tutor and web designer and this recently led me to a new part-time job for a local charity as a Communications Officer. This will obviously make this year a lot more stable for me. I will still do a bit of supply teaching but my freelance website work has really picked up as well and I’d like to explore that further in the coming months. Proofreading never really took off for me but every cloud has a silver lining, or at least some of them do 😉

So having said all that, I should be looking at publication of book two very soon, I hope, and possibly publication of the novella as well. I guess I’ll just have to see how things go and not beat myself up too much if it doesn’t quite go according to plan the whole time. As long as I keep writing, that’s the main thing. With that in mind, I have signed up to the RNA’s New Writers’ Scheme again, which will force me to write my third book and will also make sure that I stay involved with other writing groups and friends. Last year, I wrote about ‘The Brave New World of 2016’ and I have felt very brave at times over the year as I dealt with some very unexpected things. I can honestly say that I won’t really miss last year though. We can only hope that 2017 is better for everyone. I leave you with a quote from Alfred, Lord Tennyson: ‘Hope smiles from the threshold of the year to come, whispering, ‘It will be happier.” Wishing you all the best that a New Year can bring.

 

If you would like my help with your website, whether to sort out a minor niggle that you just don’t have time for, or for a full-blown new website design, please do get in touch. My freelance site is here or you can just leave me a comment 🙂

The Authors’ Compass

WP_20160423_004Last Saturday, I attended a conference organised by The Society of Authors in Manchester, the first event I have been to for a while. It was just the pick-me-up I needed and a chance to get out and about to network with old friends and new. The day focussed on the changing face of publishing and as a self-published author myself, I was really interested to see if I could pick up new information to take forward.

The keynote address was given by Kate Harrison, who I’ve heard speak before at one of the RNA conferences and who is both a romance author and a non-fiction writer. Some of you may know her, as I do, as the author of the 5:2 Diet books. Kate’s talk was called ‘Navigation for Authors’ and she took us through what she sees as the benefits of the three different models of publishing existing today: traditional, self and hybrid.

Traditional Publishing – she described this as a sort of employee model.

  • If you’re lucky, you might get an advance under this model but you will definitely get royalties on your book sales.
  • You have access to your publisher’s wider distribution network but your royalties will be quite a low percentage compared to some other models.
  • You have no control over the price of your work, your rights to it or the marketing of it.

Self-Publishing  – this is the entrepreneur model, according to Kate.

  • You have to invest your cash upfront.
  • You build your own team.
  • You will encounter distribution barriers but you will get a higher percentage of the royalties potentially for all your book sales.
  • You control the price, your rights and your marketing.

Hybrid Publishing – this model allows you to maximise your value.

  • You make a decision as to how you’re going to publish on a project-by-project basis. In Kate’s case, she already had an agent and a publishing contract for her romance novels when she decided to write her first 5:2 Diet Book. Her publisher rejected it and so she worked with her agent to produce an ebook of her non-fiction work. It did so well that the publisher then offered her a contract for the paperback version.
  • Your brand strategy is under your control.
  • You have the flexibility to respond to the market and your own instincts.
  • You build a team on your own terms.

Kate’s review came at a very important time for me as I have been sending my second book out to agents and publishers but with very little success so far. I know that’s to be expected but it’s still hard to take, as I’m sure many of you will know from your own experience. I can see though that the hybrid model could have benefits and I know of a lot of authors who are going down this route. There was a lot of food for thought from Kate’s talk and if you get the chance to hear Kate speak, I would urge you to do so. You can find Kate on Twitter @Katewritesbooks.

WP_20160423_006The next session was called ‘The Publishing Landscape’ and presented by Kate Pool and Sarah Baxter who both advise members of The Society of Authors on publishing contracts. As I have never seen a publishing contract (!), I found this a very interesting session indeed. They made a few general points before they started talking about rights.

Firstly, self-published ebooks now account for about 20% of Amazon’s sales. The most popular genres in fiction are romance and crime, as you might expect. In non-fiction, the most popular subjects are health, diet, wholefood cookery and travel writing. However, they did say that it is very much about timing in terms of what readers want. They also mentioned that their revised guide to self-publishing will be available on their website in the next week or so. It costs ÂŁ10 for non-members.

Moving on to rights, they said that the rights and terms a publisher will usually want are:

  • Territory and language.
  • Formats and media.
  • Use it or lose it. This means that if rights are unexploited after a certain length of time, the rights could then revert to you.

In the discussion that followed, they advised authors to be careful not to give away their non-print rights, which would include things like dramatisation, TV, plays etc. This is not a standard clause so The Society looks out for this one particularly. They advised that in terms of money, authors should think about two things: What is the publisher doing for you, how are they adding value and are you, as the author, getting a fair deal? Their final point was very interesting. They said that it almost doesn’t matter what rights you give away as long as there is a mechanism in your contract for you to escape from it. Food for thought indeed.

The next session was a panel chaired by RNA member, Rhoda Baxter, discussing ‘The Publishing Process.’ We heard from Kevin McCann, a poet and author of a book called Teach Yourself: Self-Publishing; from Richard Sheehan, a freelance proofreader and copy editor, who explained about the different types of editing available to authors; from Kate Roden of Fixabook.com, a company that analyses book design and gives creative guidance on jackets, blurbs and spines; and finally, from Helen Lewis, director of Literally PR.

The main things I learnt from this session were to do with cover design and PR. Kate advised that you think long and hard about your design strategy and what you want your design to achieve before you even contact your designer. Her tips to make your design better were to:

  • Consider what your customers like and what they want. She advised that you find this out by going on reader platforms on Facebook for example.
  • Play to the strengths of digital design, for example by having no words apart from the title on the cover. She highlighted one particular cover of recent times that she thought was especially good.
  • Use your fans to help generate excitement about your cover design. Involve them in your process if you can.
  • Mirror the design of the cover inside your book, as chapter titles for example (I loved this idea and wished I’d done that with the Nashville skyline!)

Helen Lewis had a great many tips to offer about PR but could only squeeze a few of them into the time available. I would really like to hear her full talk some time, which usually takes an hour! Anyway, in the mean time, here’s a few pieces of advice she gave.

  • Concentrate on only one social media platform and your website (Hallelujah!)
  • Build your author platform online by blogging and guest blogging. She also said that blogging shouldn’t have to be something you do all the time though. You should consider only blogging when a new book is coming out for example.
  • Build your platform offline by speaking at festivals, schools, businesses, parties, book clubs and signings at bookshops.
  • Invest time in building up interest in your book before publication. The Bookseller has a 6 month lead time for example.

She drew our attention to an article by Jane Friedman on Facebook for authors, which you can find here. She also mentioned that Literally PR has a Review Club on Facebook which authors can join for free by emailing Helen to join. That page is here. It doesn’t have many members at the moment but the idea looks interesting. Helen can also be found on Twitter @LiterallyPR.

The final session of the day, chaired by Kate Pool from The Society of Authors, was about ‘Publishing Routes‘ and featured Dan Kieran from Unbound, a funding platform and publishing company bringing authors and readers together; Kristen Harrison of The Curved House publishing company; and Michael Schmidt of independent literary publisher, Carcanet Press.

It was another very interesting panel with some innovative ideas about what publishing means in the modern world. I found Dan Kieran very captivating as a speaker and his own experience as an author is an amazing story. However, I can’t ever see myself buying into the idea of crowdfunding a novel to be honest, although it may suit other authors. In the case of Unbound, you have to raise a minimum of ÂŁ3,000 once you’ve been accepted on to their scheme and then if you make that, they will publish your book for you in the traditional way, taking a split of the royalties. I couldn’t help noticing that many of the authors featured on their website are well-known names who wouldn’t find it as difficult as an unknown to crowd fund to that level perhaps. Still, an interesting concept and worth reading more about if you think crowd funding could be for you.

My favourite tip in this session came from Kristen Harrison when she told us about another project she is involved in called Visual Verse. This is an anthology of art and words, as this about page explains, where they supply an image and you have to respond to it with anywhere between 50 and 500 words. The twist is that you must write your piece within one hour and submit it. It is open to published and unpublished authors and some of the pieces already written are very powerful. I thought this was a fascinating idea and was a very different way, as Kristen said, of giving yourself an online footprint without having a website of your own. She was really into the idea of blogging projects with a start and finish, giving authors a much narrower remit than the standard idea of writing a blog post every week. If you’ve every wondered what the heck you were going to write about on your blog this week and felt overwhelmed by the very thought of it, you might like to consider this idea 😉

Well, as you can see, it was a very interesting conference and I learnt a great deal. You don’t have to be a member of The Society of Authors to attend their events by the way. I found out about this one via the RNA but all you have to do is to email them at this address info@societyofauthors.org and they will let you know what they have coming up.

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