Word of Mouth Marketing for Authors

logoI took part in this year’s online Romance Festival again this weekend organised by Harper Collins and the really wonderful thing was that this time, I was able to do so as an author! I was able to submit an author Q&A for display on the Romance Festival site and I also submitted one of my blog posts entitled ‘5 Things I Have Learnt from Writing my Debut Novel’ which you may have read on my blog recently. They were both viewed and shared many times and that felt really satisfying.

Not only that but from 2 – 8pm on both days of the weekend, there were Twitter and Facebook chats, virtually every half an hour by famous authors and industry people with tips to share, and there were also Google Hangouts with a number of different authors. I learnt so much from all these people but most of all, I had a lot of fun! I was struck again and again by how much time these people were willing to give up to help aspiring authors or to talk to their readers. It was not at all sales orientated but you can bet that sales will go up for these authors or business will go up for the trade people who took part because people like me will talk about them to others, just like I’m doing here today.

One of the Twitter chats was actually about Word of Mouth marketing and was run by a lady called Molly Flatt. Her Twitter page is here. She began by saying that WOM marketing is about getting other people talking about you, inspiring their thoughts, rather than just throwing messages at them. She went on to say that an author talking about their book on their Twitter feed isn’t WOM. Others discussing it on THEIR feeds (or at their dinner tables) is. Her main idea is that WOM marketing isn’t really even marketing at all. It’s about building relationships with people and that has to happen over a long period of time of course, it can’t just happen overnight. The phrase that really struck me was ‘You have to give to get’ because I think that so many of us are doing this without maybe even realising it! Just look at #MondayBlogs for example. I have met so many wonderful, supportive friends through having my blog posts shared on Mondays and by sharing those of other people.

So how would this work for the readers you are trying to attract? Well, she suggested that the first step is to find people online or offline who share your subject matter. You can do a Twitter search for this if you’re starting with an online approach. Then tap into their shared passion. I have met a few people because of my love of country music, for example. Once you meet them, let them get to know you and they may check you out as a result and find that you’ve written a book and hey presto! After this, you can think more about what would inspire them to engage with you. I haven’t really explored this yet because I’m really worried about hassling people so this is something I’m going to take slowly but I like the idea of it very much.

There is now only one week to go until my debut novel From Here to Nashville is published and I want to tell you how lucky I’ve been with some of the friends I have made online. Firstly, Emma Wicker, another Indie author featured my book on her blog last week and she’s doing it again for me next week. Then I was able to get a feature on the Alliance of Independent Authors Members’ Showcase which goes up every Saturday. Then I was featured in Sonya’s round-up of book news on her website here. As I’ve mentioned, I also had a lot of exposure through the Romance Festival this weekend too. Today, my RNA friend, Heidi-Jo Swain is featuring me on her blog for #MondayBlogs and I really can’t tell you what a good feeling all this support gives me. I have quite a few other blog posts lined up in the coming weeks and I count myself really blessed to have made so many good friends via social media. This is what word of mouth marketing means to me right now and I look forward to being able to do the same for these friends in the future.

Thank you all for reading and I’ll see you next week on Publication Day!!! Please do leave a comment below if you’ve tried WOM marketing in another way that’s worked really well for you. Have a great week everyone 🙂

Cover Reveal for ‘Fractured Immortal’ by debut author, E. L. Wicker

light-67324_640Welcome to this new feature on my blog where I focus the spotlight on a cover reveal for a debut author. If you are a new author and would be interested in being in the spotlight with the cover of your first novel, please do get in touch with me.

 

 


Today, it’s the turn of author, E.L. Wicker.

A weaver of words from a young age, I first started writing when we were given an assignment to do so in school. I can remember being called up to the teacher as she asked me (looking slightly annoyed) “What’s this?” I can’t remember the story but I do remember one of the characters had a stutter and so I explained that to the teacher and she let me go back to my desk. I guess six year olds didn’t write stutters into their work. Well, I did. And I haven’t looked back since.

Of course, over the years I wrote many more, none of which I finished, until last year when I read a book and loved it so much that I wanted to be able to do the same – write a book that someone out there would love. So I did. Whether it is loved by one or many remains to be seen, but I did it and I am so happy I did.

It opened the floodgates to so many, many more words. And while I am busy working on ‘Finding Immortal’ the follow up to ‘Fractured Immortal’ I am also writing another book. I just can’t seem to stop.

I love to talk to people, so if you ever have something you want to say, please do but be warned, it’s very difficult to get me to shut up again 🙂

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FRI Fractured Immortal is a New Adult Supernatural Romance. Packed full of action, friendship, jealousy, romance and a few steamy scenes to boot.

In 1810, an army of vampires tore through Bearwood on a terrifying rampage of death and destruction. Turned to a vampire that night, Ilia Rose fled the many painful memories soon after, walking the Earth for two centuries to seek revenge on army leader, Sol. When Ilia learns he has returned to her hometown, she follows. But the reason for his reappearance puts her life in further danger, and an unwelcome revelation about Sol’s ally, Nathaniel, means Ilia and Nathaniel must unite to defeat the enemy.

Thus Ilia begins a gut-wrenching battle to save her life and the lives of her friends, a battle which not everyone will survive.

A vampire tale like none other, love, pain, devastation and revenge, all weave together to create the first in a dark and unmissable new adult series.

EXCERPT

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Pre-order Fractured Immortal now! Release date is 21st December, 2014:

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Enter the giveaway to receive a copy of Fractured Immortal for your Kindle. (Kindle only)

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© Julie Stock and My Writing Life, 2013 – 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Stock and My Writing Life with appropriate and specific direction to the original content.

 

Back on again with the novel!

After a bit of a drought, I am back on again with my novel all thanks to Camp NaNoWriMo! I have written over 1,000 words in the last 2 days and I feel confident that I can keep going. I have written over 73,000 words of my novel in total and was dreading writing the ending which is definitely in sight. I am just going to keep writing my 500 or so words a day until the end of term (I am a teacher) and then work really hard in the summer holidays to try and finish my first draft. I hope fellow campers/first novel writers are doing well and feel as inspired as I do.

 

 

 

 

 

 

 

 

 

© Julie Stock and My Writing Life, 2013 – 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Stock and My Writing Life with appropriate and specific direction to the original content.

Hello and welcome

Well today, I finally decided that it was about time to start this blog about my journey from would be writer to published author. I started my new romance novel in April this year and have now written just over 70,000 words. I have been writing almost every day since I started but as I near the end of the story, I am finding it hard to finish. It’s partly to do with how I’m actually going to bring the story to a close but I think it’s also me procrastinating a little. I know that when I do finish, I will have to get down to the even harder process of editing and ultimately, working out how to actually self-publish. Since joining Twitter, I have been bookmarking all the useful websites other people have recommended and I will have to make time to read all this information at some point! But not today…. I’d love to hear from any other aspiring authors and bloggers out there.

 

 

 

 

 

 

 

 

 

© Julie Stock and My Writing Life, 2013 – 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Julie Stock and My Writing Life with appropriate and specific direction to the original content.