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Tag: Publication Day

The Excitement of Publication Day for my Latest Romance

How the excitement of publication day never gets old

I’ve been writing since 2013 and indie publishing since 2015, and in that time, I’ve published six romance novels/novellas with two more coming very soon. You’d think by now that I’d be getting used to publication days and maybe feeling a bit blasé about them, but I can honestly say that I am just as excited about the one that’s coming up, as I was about my very first one back in 2015.

Five years ago in the summer of 2014, I was just finishing editing my first romance novel, From Here to Nashville, and I was about to commission my first cover design. It was a really exciting time, and although I hoped to sell some books, I had no idea that I would go on to write and publish so many more books, and to still be publishing new ones five years later.

This time round, a lot of things have changed. Now, I have a list of advanced readers and I was able to send The Bistro by Watersmeet Bridge out to them for advance feedback. I also have a good sized list of newsletter subscribers and I’ve been able to do lots of promotion to them in advance of the book being published. I’ve received three times as many pre-orders this time as I did for my first book because my audience has grown, and this has helped my book to race up the charts, and even to be listed by Amazon as a Hot New Release! I’m so grateful to all my readers for helping me to achieve this. I’m keeping my fingers crossed for a bestseller tag for this book when it comes out 🙂

 

I’ve also scheduled a blog tour a couple of weeks after publication day, and I’ve been delighted to see so many book bloggers sign up for the tour that Rachel of Rachel’s Random Resources has very kindly arranged for me. I’ve also put my book up on Net Galley with the help of a co-operative press in the hope of gaining even more reviews this time round.

So this has all added to the usual excitement of publication day which is fast approaching on 6 August, 2019. I’m very lucky to be part of such a friendly writing community online as well who have also been supporting me by sharing the news about my next book. I know they will also be there for me on publication day and beyond as well. I have a lot to be thankful for, and I’m so glad that I’ve persevered with my writing, even when at times, it has been tough.

If you would like to read the first chapter of my new book, and you still haven’t done so, you can find it here. If that whets your appetite so much that you want to pre-order The Bistro by Watersmeet Bridge at the special low price of 99p/99c, you can go ahead and do that on that page too. I hope you enjoy reading and I look forward to reading your reviews once the book is published. Let me know what you think of that first chapter by leaving a comment below 🙂

Word of Mouth Marketing for Authors

logoI took part in this year’s online Romance Festival again this weekend organised by Harper Collins and the really wonderful thing was that this time, I was able to do so as an author! I was able to submit an author Q&A for display on the Romance Festival site and I also submitted one of my blog posts entitled ‘5 Things I Have Learnt from Writing my Debut Novel’ which you may have read on my blog recently. They were both viewed and shared many times and that felt really satisfying.

Not only that but from 2 – 8pm on both days of the weekend, there were Twitter and Facebook chats, virtually every half an hour by famous authors and industry people with tips to share, and there were also Google Hangouts with a number of different authors. I learnt so much from all these people but most of all, I had a lot of fun! I was struck again and again by how much time these people were willing to give up to help aspiring authors or to talk to their readers. It was not at all sales orientated but you can bet that sales will go up for these authors or business will go up for the trade people who took part because people like me will talk about them to others, just like I’m doing here today.

One of the Twitter chats was actually about Word of Mouth marketing and was run by a lady called Molly Flatt. Her Twitter page is here. She began by saying that WOM marketing is about getting other people talking about you, inspiring their thoughts, rather than just throwing messages at them. She went on to say that an author talking about their book on their Twitter feed isn’t WOM. Others discussing it on THEIR feeds (or at their dinner tables) is. Her main idea is that WOM marketing isn’t really even marketing at all. It’s about building relationships with people and that has to happen over a long period of time of course, it can’t just happen overnight. The phrase that really struck me was ‘You have to give to get’ because I think that so many of us are doing this without maybe even realising it! Just look at #MondayBlogs for example. I have met so many wonderful, supportive friends through having my blog posts shared on Mondays and by sharing those of other people.

So how would this work for the readers you are trying to attract? Well, she suggested that the first step is to find people online or offline who share your subject matter. You can do a Twitter search for this if you’re starting with an online approach. Then tap into their shared passion. I have met a few people because of my love of country music, for example. Once you meet them, let them get to know you and they may check you out as a result and find that you’ve written a book and hey presto! After this, you can think more about what would inspire them to engage with you. I haven’t really explored this yet because I’m really worried about hassling people so this is something I’m going to take slowly but I like the idea of it very much.

There is now only one week to go until my debut novel From Here to Nashville is published and I want to tell you how lucky I’ve been with some of the friends I have made online. Firstly, Emma Wicker, another Indie author featured my book on her blog last week and she’s doing it again for me next week. Then I was able to get a feature on the Alliance of Independent Authors Members’ Showcase which goes up every Saturday. Then I was featured in Sonya’s round-up of book news on her website here. As I’ve mentioned, I also had a lot of exposure through the Romance Festival this weekend too. Today, my RNA friend, Heidi-Jo Swain is featuring me on her blog for #MondayBlogs and I really can’t tell you what a good feeling all this support gives me. I have quite a few other blog posts lined up in the coming weeks and I count myself really blessed to have made so many good friends via social media. This is what word of mouth marketing means to me right now and I look forward to being able to do the same for these friends in the future.

Thank you all for reading and I’ll see you next week on Publication Day!!! Please do leave a comment below if you’ve tried WOM marketing in another way that’s worked really well for you. Have a great week everyone 🙂