As you’ll all know by now, if you are regular readers of this blog, I like a challenge and so this week, I decided that my next challenge would be to set up a Thunderclap campaign. What’s that, I hear you cry? Well, a Thunderclap campaign, if you’ve not come across this before, is a way of encouraging all your friends and supporters on social media to rally round to help you spread a certain message on a certain day.
So what led to this new challenge? Well, every Tuesday, the Romantic Novelists’ Association (RNA) uses the hashtag #TuesNews to promote members’ good news, blogs, sales etc on Twitter and last week, as I didn’t have a blog post to share from this site, I promoted the fact that my debut novel, From Here to Nashville was nearly one year old. The RNA is a wonderfully supportive group and my tweet received lots of shares and retweets and it reminded me of the Thunderclap idea.
So I have now set up my own Thunderclap campaign using the step-by-step guide on their website. It was relatively painless. To be honest, the only real difficulty was choosing the right size of photo but I got there in the end. You do need to be prepared to write a short bio of yourself and also a message about what you’re trying to do with the campaign. For me, the message was simple – my book is one year old and I would like people to help me spread the word about that in the hope of encouraging more people to buy it on its actual birthday.
Now I just need to persuade 100 people to support it! This bit is really important as well because in order to support my campaign, you have to go to this link: Julie’s Thunderclap Campaign Page and then click on either the Facebook, the Twitter or the Tumblr button to give your support. Some people go to the page and look but don’t realise that they actually need to click on a button as well. When you give your support, you are just agreeing to a tweet/post going out from you on a given day using the words that are shown in the blue box on the page. If I get the full number of supporters, that tweet will go out all across Twitter/Facebook etc at the same time giving the message greater impact. If I don’t get the support, then the tweet simply gets binned 🙂
Why am I doing this? Well, it’s another means of marketing to see if it has any impact and a bit of fun too. I have supported a number of Thunderclaps because it doesn’t cost me anything except a moment of my time and a tweet or a Facebook post. I’m not sure what impact it has for the person trying to spread a message but I think it’s worth a try. I am very pleased with the fact that my book has been out for almost a year and it is a great way to celebrate it.
It only remains for me to ask you if you would mind popping over to my campaign page and clicking on one of the buttons to say you’ll support it for me. I would be very grateful and of course, I promise to come back and let you know how it all goes.